Audience Insights & Demographics
Get to know your listeners. Use data to create content that builds a loyal community.
1. Where to Find Audience Data
- PodPulse aggregates audience data from your connected platforms like Spotify and Apple Podcasts.
- You can find a summary of your audience demographics in your main Analytics dashboard.
- This data gives you a high-level overview of your entire listener base.
2. Key Demographic Metrics
- **Geography:** See where your listeners are tuning in from, broken down by country and city. This is great for planning market-specific content or live events.
- **Age & Gender:** Understand the age ranges and gender distribution of your audience.
- **Platform:** See which podcast apps your audience uses to listen to your show.
3. Using Insights to Guide Content
- Is your audience younger or older than you expected? You can adjust your tone and topics to better match them.
- Noticing a growing audience in a specific country? Consider creating content that references that region or features guests from there.
- This data is your key to creating content that truly resonates, turning casual listeners into loyal fans.