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Optimizing Audio for Different Platforms

Sound great everywhere without the extra work. Here's how we ensure your audio is ready for any platform.

1. The Loudness Wars: A Listener's Problem
  • Different platforms (Spotify, Apple Podcasts, YouTube) have their own ideal loudness levels.
  • If your audio is too quiet on one platform, listeners have to crank the volume. If it's too loud on another, the platform might compress it, reducing its quality.
  • This inconsistency creates a frustrating experience and makes a show sound unprofessional.
2. The 'One Size Fits Most' Solution
  • The good news is that most major platforms have converged around a similar loudness target.
  • This target is measured in LUFS (Loudness Units Full Scale).
  • By mastering your audio to this common standard, you can ensure it sounds great everywhere without having to create different versions for each platform.
3. How PodPulse Automates Optimization
  • You don't need to worry about the technical details. PodPulse handles this for you automatically.
  • During the 'Volume Normalization' step of our AI processing, we master your final audio to -14 LUFS.
  • This is the standard used by Spotify and many other major platforms, ensuring your audio has a consistent, professional volume level everywhere it's heard.
  • This lets you focus on creating great content, not on obsessing over audio mastering specifications.