Social Media Promotion Mastery
Turn your podcast episodes into viral social content and grow your audience across all platforms
Platform-Specific Strategies
LinkedIn Strategy
- • Share professional insights and key takeaways
- • Use carousel posts with episode highlights
- • Post during business hours (9am-5pm)
- • Engage with relevant industry groups
- • Use 3-5 professional hashtags
Instagram Strategy
- • Create visually appealing quote cards
- • Use Stories with polls and questions
- • Post short video clips (15-30 seconds)
- • Go live to discuss episode topics
- • Use 15-20 relevant hashtags
X (Twitter) Strategy
- • Create threads with episode highlights
- • Share quick tips and insights
- • Engage in relevant conversations
- • Use trending hashtags when relevant
- • Retweet and comment on related content
YouTube Strategy
- • Upload video versions of episodes
- • Create "shorts" from best moments
- • Use detailed descriptions with timestamps
- • Create playlists by topic
- • Optimize titles and thumbnails for clicks
High-Converting Content Types
Quote Graphics
Extract powerful quotes from your episodes and create visually appealing graphics
Best for: Instagram, LinkedIn, Facebook
Behind-the-Scenes Content
Show your recording setup, preparation process, or bloopers
Best for: Instagram Stories, TikTok, YouTube Shorts
Key Takeaways Lists
Create numbered lists of the most valuable insights from each episode
Best for: LinkedIn, Twitter threads, Instagram carousels
Guest Spotlights
Highlight your guests with their best quotes and professional background
Best for: All platforms - guests often share
Optimal Posting Schedule
Pre-Release (1 week before)
- • Announce upcoming episode topic
- • Share guest information (if applicable)
- • Create anticipation with teasers
- • Ask audience questions related to topic
Release Day
- • Announce episode is live
- • Share key takeaways
- • Post audiogram clips
- • Encourage sharing and comments
Post-Release (days 2-7)
- • Share quote graphics
- • Create discussion threads
- • Repurpose content into tips
- • Engage with comments and shares
Evergreen (ongoing)
- • Reshare popular episodes
- • Create themed content series
- • Reference past episodes in new content
- • Build topical playlists
Recommended Tools
Design Tools
- • Canva
- • Adobe Creative Suite
- • Figma
- • Headliner
Scheduling Tools
- • Buffer
- • Hootsuite
- • Later
- • Sprout Social
Analytics Tools
- • Google Analytics
- • Platform native analytics
- • Chartable
- • Podcast Insights
Weekly Action Checklist
Plan content calendar for the week
Create 3-5 pieces of content per episode
Schedule posts across all platforms
Engage with audience comments daily
Monitor analytics and adjust strategy