Optimize Your Episode Titles

Craft compelling, discoverable titles that attract listeners and improve your podcast's searchability

Key Optimization Principles

Place your most important keywords within the first 60 characters. Podcast directories and search engines prioritize early words.

✓ Good: "Marketing Automation Tips: How to Scale Your Business in 2024"

✗ Poor: "Episode 42: Today We're Talking About Marketing Automation"

Vague titles don't attract clicks. Tell listeners exactly what value they'll get from your episode.

✓ Good: "5 Proven Email Marketing Strategies That Generated $100K Revenue"

✗ Poor: "Some Thoughts on Email Marketing"

Numbers create curiosity and set clear expectations. Power words like "Proven," "Ultimate," "Secret" increase appeal.

✓ "7 Proven Strategies to Double Your Podcast Downloads"

✓ "The Ultimate Guide to Podcast Monetization"

Most podcast apps truncate titles after 100 characters. Ensure your key message fits within this limit.

Proven Title Formulas

"How to [Achieve Desired Outcome] [Timeframe/Method]"

"How to Grow Your Podcast to 10K Downloads in 90 Days"

"[Number] [Type of Thing] to [Benefit]"

"15 Growth Hacks to Explode Your Audience"

"Why/What/How [Intriguing Question]?"

"Why 90% of Podcasters Quit (And How to Beat the Odds)"

"How [Person] [Achieved Result] [Method/Timeframe]"

"How Sarah Built a 6-Figure Business Through Podcasting"

Common Title Mistakes to Avoid

Generic episode numbering

Don't lead with "Episode 47" - put the value proposition first

Clickbait without substance

Avoid misleading titles that don't deliver on their promise

Industry jargon overload

Use language your target audience understands

Forgetting SEO keywords

Include terms your audience searches for

Action Items for Your Next Episode

Research keywords your audience uses to find content like yours

Write 5 different title variations using the formulas above

Test your title length - keep it under 100 characters

Ask: "Would I click on this title if I saw it in my feed?"